Buddy Thomason
Well-Known Member
I was recently asked to explain how I approach making, then posting a successful custom knife photograph. Here's part of my reply. Keep in mind there are lots of ways to skin a cat and this is simply my way:
My strategy is information, information, information (like in real estate; location, location, location). It starts with the actual image into which I pack as much visual info as possible, arranged in a pleasing way that's not haphazard or 'too busy' and gives the viewer's eyes a natural path through the image.
People's eyes will first land on the point of greatest contrast between light and dark next to each other and then move, like following a road or path, through the rest of the image. You'll see some images that aren't made that way and the viewer's eyes get blocked. Then their done with the image and quickly move on. I like to try to avoid 'roadblocks' to the viewer's traveling eyes. This translates into longer look-time, which is good.
Then I try to do the same with the descriptive text – more good information and in a writing style that flows and is easy (even fun) to read. Then come the various viewer comments/replies and after a few of those I try to come back with more of the same in hopes of getting folks back to the thread 'to see what's new.' Almost all of what I described about the viewer happens unconsciously and if I've done it right their comments will confirm it.
You'll see that all the decent photographers get positive comments because custom knife photos are like eye-candy to custom knife lovers. But 'candy' has no lasting impact. What I look for are replies that go beyond 'great pic' and say something like 'great thread.' Bingo, got that one right.
The eye-candy effect is not bad per se but I believe there's more to it. So, to differentiate myself, I developed a style that some might call 'photo realism.' One maker said about the image I made of his knife, "Yup, that's the knife I made!" which he said was high praise. Another famous maker said to me a while back "You're the best because you actually turn the knife over and look at the other side." Hey, I'm not the best – his comment simply confirmed that there must be some truth to my theory about how to make a successful image. Another very popular maker told me "I want you to shoot this knife because I need to sell it." That is some super direct confirmation right there.
I may be a knife photographer but the truth is I'm helping folks sell knives. So, the question for me is always: "How will my image and forum post promote the maker and help sell this knife?" It doesn't matter if the knife is actually for sale or not. It's about setting the bar high and not settling for anything that is just average.
My strategy is information, information, information (like in real estate; location, location, location). It starts with the actual image into which I pack as much visual info as possible, arranged in a pleasing way that's not haphazard or 'too busy' and gives the viewer's eyes a natural path through the image.
People's eyes will first land on the point of greatest contrast between light and dark next to each other and then move, like following a road or path, through the rest of the image. You'll see some images that aren't made that way and the viewer's eyes get blocked. Then their done with the image and quickly move on. I like to try to avoid 'roadblocks' to the viewer's traveling eyes. This translates into longer look-time, which is good.
Then I try to do the same with the descriptive text – more good information and in a writing style that flows and is easy (even fun) to read. Then come the various viewer comments/replies and after a few of those I try to come back with more of the same in hopes of getting folks back to the thread 'to see what's new.' Almost all of what I described about the viewer happens unconsciously and if I've done it right their comments will confirm it.
You'll see that all the decent photographers get positive comments because custom knife photos are like eye-candy to custom knife lovers. But 'candy' has no lasting impact. What I look for are replies that go beyond 'great pic' and say something like 'great thread.' Bingo, got that one right.
The eye-candy effect is not bad per se but I believe there's more to it. So, to differentiate myself, I developed a style that some might call 'photo realism.' One maker said about the image I made of his knife, "Yup, that's the knife I made!" which he said was high praise. Another famous maker said to me a while back "You're the best because you actually turn the knife over and look at the other side." Hey, I'm not the best – his comment simply confirmed that there must be some truth to my theory about how to make a successful image. Another very popular maker told me "I want you to shoot this knife because I need to sell it." That is some super direct confirmation right there.
I may be a knife photographer but the truth is I'm helping folks sell knives. So, the question for me is always: "How will my image and forum post promote the maker and help sell this knife?" It doesn't matter if the knife is actually for sale or not. It's about setting the bar high and not settling for anything that is just average.