Looks good Chris!! Is this store fairly close...or a long drive away? I ask, because here's a tip for you..... when you take the case/knives.... take/display ONLY 1-2 knives per shelf. If you're close, then when one sells, you can just go there and replace it.

This a "technique" that I learned years ago for showing/selling knives....
LESS IS MORE. 
What I would recommend with that case is..... display only a single knife on each shelf, or at the very most, two of the smaller knives on a single shelf. If you have to overlap the knives on a single shelf...then there are too many.
I learned this during my second ever knife show....where I had the table literally covered in knives. People would walk up, glance down, and leave. I felt mortified! What was wrong with my stuff?! Thankfully, one of my knifemaking heroes, Roger Massy, MS (retired now), walked up to me and said "You have far too many knives on your table.... it's scaring people away." At first I thought he was crazy.... but, he only had 2 knives on his table, and looking around.... there wasn't a JS or MS in the show that had more then 5-6 knives on the table, but all of us nobodys' had our tables covered up with knives! Hmmmmm? After a few more people walked by without stopping, I started taking a few knives at a time off my table..... and once I got down to only 10 knives, spread across an 8' table, people started stopping, looking/picking them up, and actually sold 4 of those knives by the end of that day!! WOOT!!